Wednesday, 23 March 2016

MKT 571 Week 2 DQ 2

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MKT 571 Week 2 DQ 2
We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ.
1. Describe the overall strategy we should adopt to maximize our potential for success.
2. In one sentence write your positioning statement for the product

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